Learn the newest new business techniques from someone who's been involved in winning over $1 billion in new business and works with small-medium sized MarCom agencies of all disciplines across the country.

Each workshop includes an intensive full-day learning experience - plus 45-days of individual follow-up consulting - all designed to seriously improve your firm's ability to get considered by more clients and to close more effectively on those of greatest interest. The next workshops, all of which run from 9.30-4.30, are scheduled in:

Los Angeles / Thursday / July 23 / Crowne Plaza Redondo Beach

Based on interviews with over 50 senior decision-makers since the start of the financial melt-down in September, a whole new section is being added to the workshop that will expressly deal with how to convert new assignments in this crisis.

Unlike new business conferences where you listen to brief remarks by people from big/famous agencies that have little in common with your firm, these workshops are especially designed for CEO's and senior executives involved with new business at small to mid-sized MarCom firms of all disciplines including advertising, public relations, design, interactive, research, direct/CRM, media, multi-cultural and promotion. The Workshops aren’t about theory. They provide practical strategies ad ideas that you can immediately implement.

Register now to hold your spot. Attendance is limited so that the content can be customized around the attendee agencies' needs. A pre-workshop questionnaire is sent to you so your issues will be understood and responded to.

WHAT YOU'LL GET FROM THE WORKSHOP

Understand the new agency marketplace, where it's headed and what to do about it

Find out what clients really think and feel about their MarCom partners; what they like and don't like; and what they look for when they conduct reviews. This is based on interviews with over 650 marketing executives at 170+ client companies.

Get recommendations/action plans for how your agency can evolve to take advantage of those client needs and dissatisfactions.

Learn what the most innovative firms around the country are doing to restructure to adapt to the changing MarCom agency marketplace. And how major changes to the television world will disrupt the dominance of the :30 commercial and create problems . . . and opportunities for MarCom firms.

New techniques to prospect for new clients more effectively and efficiently

How to brand your firm to be distinct and interesting vs. the 6,200 other MarCom firms in the US; specific positioning examples relevant for your firm; methods for conducting the positioning process quickly and successfully; brand architecture solutions to become easier to "buy." (Plus, you get 45 days of follow-up consulting to help your management team go through process effectively.)

How to build an intelligent prospect list; set the optimum number of client firms; determine the right decision-makers/influencers to communicate with; which prospect database sources to use and how to use them efficiently.

A new way to communicate to prospects via email they actually read; how to create the right subjects and content; methodology for enhancing readership; and how to use the readership data to identify who to contact. This enables your agency to develop awareness/relationships with 1,000+ prospect decision-makers with almost no expense or staff time required.

Innovative techniques for how to make your company web site a more creative and interactive selling platform for client decision-makers vs. the electronic brochure it probably is now.

Multiple strategies for how to get "first meetings" with prospects so the development process can advance effectively; who to contact; how to break through; what to offer; what not to say; how to generate future meetings over time.

Proven methods for getting press visibility consistently so you're called for your "comments" by publications the client decision-makers actually read (FYI-they don't read the ad trades.)

Ways to get noticed and considered by agency search consultants; what criteria they look at; how to position yourself to them.

How to establish strategic partnerships with other types of MarCom firms to enhance your client/prospect offering and enable cross-sell.

New techniques for how to pitch to win

Creative approaches for writing better RFP/RFI responses to enable you to make it to the next round more often.

Dozens of new methods for creating more interesting and engaging presentations that will increase your win rate; how to beat agencies much larger than you; techniques for effective "closes."

You'll leave the workshop with comprehensive written explanations and action plans your firm can immediately implement, so you can concentrate on thinking about how to apply the ideas presented and not on taking notes.

POST WORKSHOP CONSULTING - 45 days of new business assistance

Following the workshop you can access Robb High anytime by phone or email - as often as you want - for 45 days to discuss:

The workshop recommendations and how to implement them

Strategies for preparing specific RFP responses

Strategies and ideas for preparing specific new business presentations

Matters relating to organization, hiring, succession, merger & sale

Attendance is limited, so register now. The workshop fee is $850 per person and includes registration, breakfast, lunch, a complete "how-to" written summary, plus 45 days of individualized follow-up consultation.