At present . . .

Most MarCom firms tend to use the same new business techniques they used in the past and believe the results will improve.

Most apply all their energies to coming up with great ideas to present . . . because they believe the client will pick the one with the best idea.

Many continuously send out expensive promotional materials . . . newsletters, case studies, etc. . . . believing that these will actually get read and be valued and retained.

Or, they send out nothing, feeling their best course is to rely on referrals.

Most have web sites that are designed for an internal audience vs. for prospects, and don’t see a need for an SEO strategy. Most know that the media world is changing at warp speed . . . social media, mobile platforms, etc. . . but they aren’t sure how to move their traditional firm into the “new space.”

Most see that 90% of the marketing budget is still spent on traditional communications, so they don’t see the urgency to change and aren’t aware how close we all are to the end of the 50-year reign of the 30-second TV spot.

Which is why most firms need to change their approach to new business and to the very structure of their firms.

New business as a change-agent . . .
New business is the lifeblood of all MarCom firms. They need it to thrive, or at least to survive. But new business can also become the means to help an agency morph into the new MarCom world. Robb High’s 27 New Business Secrets for Agency Reinvention in 2010 is designed to at once give you a complete and new approach to winning new clients and a strategy for evolving your firm to compete more effectively in the future. Each seminar includes an intensive full-day learning experience - plus 45-days of individual follow-up consulting - all designed to seriously improve your firm's ability to get considered by more clients and to close more effectively on those of greatest interest. The next workshops, each of which runs from 9.30-4.30, are scheduled for:

Minneapolis / Thursday / March 11 / Crowne Plaza Northstar
Miami / Tuesday / March 23 / Crowne Plaza Airport 
San Francisco / Thursday / April 15 / Hotel Adagio, Geary St. near Union Sq.
New York City / Tuesday / April 27 / Vanderbilt-Fabbri mansion, 7 E. 95th St. near 5th Ave.

Unlike new business conferences where you listen to brief remarks by people from big/famous agencies that have little in common with your firm, these workshops are especially designed for CEO's and senior executives involved with new business at small to mid-sized MarCom firms of all disciplines including advertising, public relations, design, interactive, research, direct/CRM, media, multi-cultural and promotion. The Workshops aren’t about theory. They provide practical strategies and programs that you can immediately implement.

Register now to hold your spot. Attendance is limited to just 12 agencies so that the content can be customized around the attendee agencies' needs. A pre-workshop questionnaire is sent to you so your issues will be understood and responded to.

WHAT YOU'LL GET FROM THE WORKSHOP

The strategies other successful agencies . . . of all disciplines and sizes . . . are using to adapt to the new media world.

How to brand your agency to instantly become a part of the new media world.

Staffing and training strategies and new services to offer to bring your company into the future.

New ways to generate awareness of your firm and identify interested prospects using 2010 techniques.

Ways to make your firm’s web site a more creative and interactive selling platform that will appeal to marketing decision-makers.

Methods for getting ‘first meetings’ and for developing relationships with prospects to increase your ability to get invited into reviews.

Creative approaches for drafting better written RFP responses to enable you to make it to the next round more often.

New ways to generate continuous press visibility for your firm.

A new paradigm for how to plan and produce new business presentations.

WHAT YOU'LL GET FOLLOWING THE SEMINAR

You will have unlimited 24/7 access to discuss anything you want, including:

Advice on implementing the seminar recommendations

Help in preparing RFP responses

Pitch planning for an upcoming review

Staffing

Succession

Acquisition

Sale/merger

Attendance is limited, so register now. The seminar fee is $850 per person and includes registration, a complete "how-to" written summary, plus 45 days of individualized follow-up consultation plus breakfast and lunch.