- Robb High at the Los Angeles Workshop
Reinvent your agency by changing your approach to new business.
Robb High's latest seminar about the best and latest techniques to win more new clients and prepare your agency to compete in the new digital world.
- Robb High at the Los Angeles Workshop
All MarCom firms know the media world is undergoing major change . . . social media, mobile platforms, etc. . . but aren't sure how to move their traditional firm into the "new space."
Most see that 90% of the marketing budget is still spent on traditional communications, so they don't see the urgency to change and aren't aware how close we are to the end of the 50-year reign of the 30-second TV spot and the beginning of total on-demand entertainment that will change everything.
And they are unaware how frustrated clients are that their traditional agency has to rely on specialists to even discuss the digital world; and frustrated with the digital specialists who don't get marketing.
Change is about to become a matter of survival.
And the best driver of change is new business simply because it's easier to be the "new agency" to a new client vs. changing the perception of a current one.
But, when it comes to new business . . .
Most agencies have no outbound marketing communications. Or, if they do, it generally consists of occasionally sending out expensive self-promotion materials that they believe prospects will actually read.
Most have web sites designed for an internal audience vs. prospects, and don't see a need for an SEO strategy.
And, in a review, most apply all their energies to coming up with great ideas to present . . . because they believe the client will pick select the agency with the best idea.
In short, most agencies keep "doing" new business the same ways they have done in the past . . . but hoping the results will improve.
Robb High's Agency Reinvention/New Business Boot Camp is designed to at once give you a complete and new approach to winning new clients and a strategy for evolving your firm to compete more effectively in the future.
Each seminar includes an intensive full-day learning experience - plus 45-days of unlimited individual follow-up consulting
The next workshops, each of which runs from 9.30-4.30, are scheduled for:
New York City / Thursday / May 2 / Vanderbilt-Fabbri Mansion, 7 E. 95th St nr. 5th Ave
Chicago / Tuesday / June 11 / Crowne Plaza Chicago Metro, 733 Madison
Los Angeles / Thursday / June 13 / Crowne Plaza Redondo Beach
Atlanta / Tuesday / July 22 / Crowne Plaza Atlanta Airport
Unlike conferences where you listen to brief remarks by people from big/famous agencies that have little in common with your firm, these workshops are especially designed for CEO's and senior executives involved with new business at small to mid-sized MarCom firms of all disciplines including advertising, public relations, design, interactive, research, direct/CRM, media, multi-cultural and promotion.
The Workshops aren't about theory. They provide practical strategies and very specific programs that you can implement immediately.
Register now to hold your spot. Attendance is limited to just 10 agencies so that the content can be customized around the attendee agencies' needs. A pre-workshop questionnaire is sent to you so your issues will be understood and responded to.
The strategies other successful agencies . . . of all disciplines and sizes . . . are using to adapt to the new media world.
How to brand your agency to instantly become a part of the new media world.
Staffing and training strategies and new services to offer to bring your company into the future.
New ways to generate awareness of your firm and identify interested prospects using 2010 techniques.
Ways to make your firm's web site a more creative and interactive selling platform that will appeal to marketing decision-makers.
Methods for getting ‘first meetings' and for developing relationships with prospects to increase your ability to get invited into reviews.
Creative approaches for drafting better written RFP responses to enable you to make it to the next round more often.
New ways to generate continuous press visibility for your firm.
A new paradigm for how to plan and produce better new business presentations.
New pay-for-performance compensation models.
You will have unlimited 24/7 access to discuss anything you want, including:
Advice on implementing the seminar recommendations
Help in preparing RFP responses
Pitch planning for an upcoming review
Attendance is limited, so register now. The seminar fee is $850 per person and includes registration, a complete "how-to" written summary, plus 45 days of individualized follow-up consultation plus breakfast and lunch.