This is true whether you’re big or small, famous or relatively unknown. It’s frustrating to “look through the candy store window” and say to yourselves, “We coulda’ been a contender . . . we know that category . . . we coulda’ won that.”
Which is why prospecting vs. pitching should be your focus. Prospecting is the best way to be sure you get into a competition and not just watch other firms compete. And, if you do prospecting right, you may not even have to put up with a competition. They just give you the business. It happens.

